Who will be the first company that sells an AI engine that generates all the assets, code, voice, and visuals based on the users prompts? Then when the user is satisfied with the looks and behavior of the content, they publish it on something like Bethesda's creation club where others can buy or download for free. People could make whatever game they want, share a link to the asset and code repo, and their friends who bought the AI game engine, can open the marketplace and download it from within their copy of the ai game engine software suite.

We may see a future where games themselves may not be sold that much. People may buy AI engines and machines strong enough that are part of a polished user ecosystem that they share their own vibed up games with each other and publish to public marketplaces within that ecosystem.

Dumb idea? Too narrow minded? Too unlikely for various reasons?